Incorporating search engine strategies into web sites
Developing a web site strategy is imperative to a successful web site. Any website design or redesign should incorporate:
* search engine optimization
* user-centric design principles (usability)
* plan for online marketing
A combination of quality, white hat search engine optimization techniques (SEO) and search engine marketing helps companies see results in both the short term and the long term. A web strategy helps you plan for the results and the needed resources of both time and money.
Search engine optimization
Search Engine Optimization (SEO) can increase the traffic to your website. Through content and code, a web site can be made search engine friendly without compromising the experience of your web site’s visitors. We use no spam techniques, just quality, proven best practices.
Search engine optimization should take place as early as possible in the design / redesign process and adjustments will be necessary to achieve the best results.
Visitors are key – Usability with Persuasion
Usability can improve your conversion rates. Recognizing the visitor’s role is key in creating a good web site. A site must be approached from the visitor’s perspective and the development of personas is an important step. Understanding who your site visitors are, what they’re searching for and why they’re interested provides direction for the web site’s content, structure and navigation.
Web design, redesign and development
All web designs are developed from the perspective of your web site’s visitors. If they cannot navigate your web site or find quality, relevant information, then the site will not be effective.
Using graphics, video and/or audio, a web site is developed that meets your goals and reflects the quality of your product or service.